Home & Lifestyle Magazine – Styleguide

1.The Mission

Home and Lifestyle is the leading home design magazine in Southern Spain & Gibraltar. Offering its readers inspirational style ideas for their home that are relevant to their luxurious lifestyle for over 12 years. Our mission was to modernise the magazine to create a fresh contemporary aesthetic to match its beautiful imagery.

2. The Outcome

We provided Sally Cullens (the publisher) with the right set of tools to do this by creating a fresh style guide for the magazine to follow. It was decided from early on that changing the font from a traditional serif to a sans serif one was crucial for the revamp of this magazine.

3. The Impact

The magazine is now printing over 15,000 copies per month, with great feedback on its new clean minimalistic style that grants it that contemporary feel we wanted to achieve. Sally was very happy with the outcome and we’re looking forward to working together again in the near future.

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